As the Title Partner of ASEAN Championship Hyundai Cup™ 2026, Hyundai Motor Asia Pacific is supporting the tournament beyond the pitch by providing official tournament vehicles to help transport key tournament stakeholders throughout the competition.
Across the tournament, Hyundai vehicles are supporting the mobility needs of head coaches, tournament officials, executives and other key stakeholders, helping ensure seamless transportation throughout one of Southeast Asia’s biggest sporting events. The initiative reflects Hyundai’s commitment to delivering safe, reliable and comfortable mobility while bringing people together through football.
Hyundai Cambodia is providing [4] Hyundai vehicles for tournament officials, as well as the opening ceremony for trophy tour purpose. The models provided are 3 PALISADE and 1 Stargazer for opening event, coaching team and referee.
The initiative is part of Hyundai’s “Driving ASEAN as One” campaign, celebrating the shared passion for football while demonstrating how mobility can connect people, communities and nations across Southeast Asia.


“Football has the power to unite millions of people across ASEAN, and mobility plays an important role in making these moments possible. Through our support for the ASEAN Championship Hyundai Cup™ 2026, we are proud to help keep the tournament moving while creating meaningful experiences that connect fans, teams and communities across the region,” said Faraz Shamsi, Executive Marketing Director, Hyundai Motor Asia Pacific.
Throughout the tournament, Hyundai vehicles will support the movement of tournament personnel across host cities, allowing coaches, officials and organizers to travel comfortably as they prepare for and deliver every match.
“We are delighted to be the part of contributor for the success of “Driving ASEAN as One” campaign in ASEAN Championship Hyundai Cup™ 2026, as well as supporting the trophy tour and opening ceremony. Beyond mobility, Hyundai Cambodia supports to connect football communities to better experiences,” said Sangho Lee, CEO, Hyundai Cambodia.
As the Official Title Partner of the ASEAN Championship Hyundai Cup™ 2026, Hyundai continues to engage football fans across the region through its “Driving ASEAN as One” campaign, delivering memorable experiences on and off the pitch while celebrating the passion that unites ASEAN through football.



About Hyundai Motor Asia Pacific Headquarter
Hyundai Motor Asia Pacific (HMAP) operates as the regional arm of Hyundai Motor Company, committed to advancing the future of mobility and fostering an EV ecosystem across the region. Extending across Southeast Asia and the Pacific, HMAP actively supports and collaborates with its subsidiaries in promoting and selling a diverse range of vehicles. Our regional network includes sales subsidiaries, manufacturing plants, and distributor partners.
