Three years ago, Hyundai Motor Company announced its new brand slogan “New Thinking. New Possibilities.” and set out on a new direction with firm determination. After applying it faithfully across all sectors in 2013, the company is a step closer to realizing its vision of becoming a “Lifetime partner in automobiles and beyond.” For the first time, it made it to the ranks of the Top 50 Global Brands, climbing 10 notches to No. 43 in Interbrand’s Best Global Brands 2013, and sold 4.62 million vehicles worldwide, a 5.2 percent increase in sales from the previous year. In particular, the world’s first mass production of hydrogen fuel cell cars (ix35 Fuel cell) was a monumental milestone that demonstrated Hyundai Motor Company’s commitment to develop environmentally friendly vehicles and showcase its competitive technology to the world. This year, the All-new Genesis, completely reborn after seven years, will make its debut in the global luxury car market, reaffirming Hyundai’s brand value once again. 2014 will be a meaningful year for Hyundai Motor Company in which the company will reflect on its success and set the stage to drive new growth for the future. First, it will strengthen its global network and management system to make the organization more efficient and dynamic in order to respond more quickly and flexibly to changes in the internal and external business environment.